PlainCasinoUK is an independent online casino comparison service dedicated to helping UK players make informed decisions. We are not a casino operator. We have affiliate relationships with casinos featured on this site — we may earn a commission when users visit casinos via our links. This is disclosed on every page and does not influence our editorial ratings.
We earn revenue through affiliate partnerships. When users click our links and subsequently register or deposit at a casino, we may receive a commission. This is a standard arrangement for comparison websites. We disclose this relationship prominently throughout — because we believe transparency is essential. Our affiliate relationships do not determine our ratings.
Every casino is evaluated against 47 individual criteria grouped into six core categories: Licensing & Safety (20%), Bonus Quality (20%), Game Library (20%), Banking & Withdrawals (20%), Customer Support (10%) and Mobile Experience (10%). Each criterion is weighted according to its impact on the average player's experience. Scores are reviewed by a senior editor before publication.
Our editorial team operates independently from our commercial relationships. No operator can pay for a higher ranking or positive coverage. Every rating is determined by our evaluation criteria, applied consistently across all reviewed sites.
We are committed to promoting safer gambling. Every casino we feature must provide robust player protection tools. We actively signpost GamCare, GambleAware and Gambling Therapy on every page. Gambling involves risk — we never present it otherwise.
All operators featured on this site hold a valid licence from the UK Gambling Commission. We verify this directly on the UKGC public register at gamblingcommission.gov.uk/public-register before including any operator in our comparison.